Ever since artists started using frames, their main goal has been to preserve the beauty that hides within the metal or wood edges, allowing the audience to capture an atmosphere of the final piece. Even though the true purpose of frames remained the same for the modern-day artists, many marketing organizations and campaigns started to use new generation frames as an advertisement tool. Allow us to introduce you to a great innovation of the framing world - tension fabric frames.
Consisting of a printed fabric material which is held in tension within a metal frame, tension fabric frames form a kind of ‘banner’. Aluminum frames allow the 3D banners to create “attention-grabber” installations which can be hung from ceilings or serve as floor-standing expositions.
Despite its complicated and expensive look, tension fabric frames gathered a lot of benefits within themselves, which attract potential buyers who wish to use these frames as an investment. There are four main advantages of tension fabric frames that allow them to stand out on the market:
Affordability: Tension fabric frames are pleasantly affordable and durable, meaning you will not have to spend extra money on your purchase, as these frames tend to last long in great condition.
Easy to Transport: Instead of carrying an obnoxious installation, tension fabric frames can fit in a small suitcase due to its compactability and light-weight. This advantage allows customers to experience mobility when taking their frames on a business trip, art exhibit, and other forms of presentations.
Different Display Options: Tension fabric frames do not limit the creative process and offer a variety of possibilities to present a final product. They can be attached to the walls, serve as a free-standing banner or be suspended at height.
Removal: Once your installation has reached its end, be sure that you will not have to waste hours of removal. Tension fabric frames have a simple construction which allows fast setup and disassembly.
Tension fabric frames are a great fit for organizations that thrive on creativity and “outside of the box” mentality. Almost as a metaphor, your product can be displayed through a modern and innovative way which will highlight an imaginative idea of the entire exhibit.
Tension fabric frames are also eco-friendly and are very common among eco-aware businesses who wish to inspire their clients to carefully analyze how their purchases affect the environment.
In our current fragile climate, it is crucial to remember the environmental effects of producing printed OOH. Aluminum frames and the banners are reusable and are made with a recyclable material. This makes tension fabric frames the “greenest” in the outdoor advertisement niche.
If you are caught up in the world of marketing, tension fabric frames will be your new business companion! With the help of its eye-catching design, you will stand out of the crowd and gain more potential customers.
Resources you may find interesting:
FRAMELESS WAYS TO DISPLAY YOUR ARTWORK
*Check out our website to learn more about different types of frames*
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